How to create Content in Just 4 Hours EVERY Quarter
Are you set to leave a mark this year?
Imagine having a bank of premium, editorial-quality images and videos at your fingertips, ready to propel your PR, launches, websites, and social media into the spotlight.
If you’ve ever tried to film b-roll footage on your own, you’ll know the struggle. It’s trickier than it seems, especially as you coax your partner or friends into becoming impromptu videographers.
And maybe you’ve ventured into brand photography before but even YOU are sick of using the same photos over and over again.
Yet, as you know all too well, both you and your business are in a state of constant evolution. Your style included. Refreshing your visual content seasonally isn’t just beneficial; it’s essential for enhancing your visibility and authority in your niche.
How to create Content in Just 4 Hours Every Quarter
Staying ahead of your competition with a well-organized and vibrant content library is not just beneficial; it’s essential.
That’s why I’ve crafted a streamlined approach that allows you to create your content in just four hours every quarter.
Here’s how we’ll do it:
1. Four Shoots a Year
Quarterly shoots are the cornerstone of the Content Club.
By scheduling four shoots a year, one for each season, you ensure your content remains fresh, relevant, and in tune with the natural shifts in consumer behaviour and industry trends. This approach not only provides a consistent flow of new imagery but also allows for strategic planning and reflection. Let’s ensure that each session is fully aligned with your brand’s evolving goals and needs.
2. A Pre-shoot Planning Video Call
Preparation is key to maximising our shoot efficiency. Before each session, we’ll have a preshoot planning video call. This call is our opportunity to dive deep into your brand’s current positioning, upcoming campaigns, and any specific content gaps we need to fill.
We’ll discuss:
- Themes for the month (i.e. Christmas, business birthday or national days)
- Branding and colours.
- The overall vibe you’re aiming for
- Any business objectives for the quarter.
3. A Shoot That Works for Your Business
I understand that every business is unique, so every shoot is tailored to reflect your specific brand values, target audience, and the message you wish to convey.
Whether we’ll be highlighting new products, showcasing your team, or telling your brand’s story through candid moments, the shoot will be meticulously designed to capture the essence of your business.
With a focus on creating a diverse range of content, from detailed product shots to broader lifestyle images, we ensure you have a robust selection of visuals to support your marketing efforts across various platforms.
4. Photos and B-roll
To truly elevate your content game, we go beyond still photography by capturing B-roll footage during our shoots. This versatile content is invaluable for enhancing your digital presence, offering dynamic visuals that can be used for everything from social media stories to background video on your website.
By integrating both photos and B-roll, you’re equipped with a comprehensive content kit that engages your audience, tells a more compelling story, and sets your brand apart.
Conclusion
Sorting your content doesn’t have to be a daunting, time-consuming task. With a strategic approach and just four hours every quarter, you can maintain a fresh, engaging, and brand-aligned content library.
Remember, your content is often the first point of contact potential clients have with your brand.
Make that first impression count with stunning, professionally curated imagery that reflects the quality, passion, and uniqueness of your business.
Let’s work together to make your brand shine, one quarter at a time. There are only 2 places left now for an April start – find out more.
And when you’re ready, here are three ways that I can help you:
1) Visit my blog for tips on VISIBILITY.
Every week I discuss strategies to improve your visibility, get over your fear of visibility and my latest shoots. Read here
2) Plan a bespoke photoshoot.
We can plan a shoot based on what you actually need (read more) or you could join me at a Branding Day.
3) Join ‘Visibility School’.
Visibility school is a membership group where you get 12 months of photoshoots, a fab little Facebook group and lots of bonus content too (new for 2024 members) . Read
