Creating a B-roll shot list for a female business owners involves capturing a variety of scenes that highlight not only the business and what it offers but also the personality of the owner.
Here’s a potential shot list that can be adapted for loads of different business types:
The Entrepreneur at Work
- Close-up shots of the business owner working at her desk.
- Over-the-shoulder views of her interacting with digital devices (computer, tablet, phone).
- Shots of her writing in a planner or notebook, highlighting organization and planning.
- Morning routine – perhaps sipping coffee, checking emails, or reviewing a to-do list.
- Showcase moments of brainstorming, sketching, or any creative processes that contribute to her business.
Inspirational Moments
- Reading a motivational book
- Looking at a vision board,
- Reflecting on achievements – looking wistfully at a lake or beautiful scene
- Sat by a river or in a garden just thinking.
- Maybe all dressed up and walking into a beautiful hotel
Business Interactions
- The owner conversing with clients or team members, showcasing leadership and communication skills.
- Footage of her guiding a team meeting or giving a presentation.
- Engaging with clients or customers, whether in-person or through virtual meetings.
Products
- Shots of products being used
- Products in a ‘real’ setting (like a candle in a bathroom)
- The product being made with the raw ingredients
- unveiling a brand new product
- Showing how products can work together.
- If it’s a fashion item, show how it complements various outfits or occasions.
- Capture behind-the-scenes footage of a professional photoshoot for the product.
Behind-the-Scenes
- Candid moments in the office or workspace, showing the natural workflow.
- Interaction with team members, highlighting a collaborative and positive work environment.
- Scenes of brainstorming sessions or creative processes.
- Behind the scenes at a photoshoot
Lifestyle and Balance
- Scenes depicting work-life balance, such as taking a coffee break.
- Practicing mindfulness or yoga
- Enjoying a hobby like painting or reading.
- Video of you enjoying a place that means something to you.
- Maybe out walking your dog.
Reflection
- The owner closing up shop or shutting down her computer, signifying the end of a productive day.
- Reflective moments, such as looking out a window or enjoying a moment of quiet, symbolizing planning and forward-thinking.
- Walking down a busy road with traffic going by.
Aesthetics
- Pretty things like shadows moving across a room
- Tall tree’s swaying in the wind
- Being near or interacting with local landmarks in the town centre.
- Video’s through other objects – like a business owner being sat in a café and the video is shot through the reflective window.
Fun
- Silly moments like jumping for joy or celebrating a win
- Blowing out a candle on a birthday cake
- Hiding a book in front of your face
- Holding a glass of champagne and saying cheers to the camera.
- Dancing to your favourite song (synced with the song on Instagram)
When I’m thinking of a b-roll shot list, I like to find out about the clients business so we can work out what little snippets of video will work for them.
If you’d like some B-roll videos just let me know.
And when you’re ready, here are three ways that I can help you:
1) Visit my blog for tips on VISIBILITY.
Every week I discuss strategies to improve your visibility, get over your fear of visibility and my latest shoots. Read here
2) Plan a bespoke photoshoot.
We can plan a shoot based on what you actually need (read more) or you could join me at a Branding Day.
3) Join ‘Visibility School’.
Visibility school is a membership group where you get 12 months of photoshoots, a fab little Facebook group and lots of bonus content too (new for 2024 members) . Read
