Today we’re looking at How to use your brand lifestyle photos to tell your business story.
If you’re a business owner, you know that creating a compelling story is key to attracting and retaining customers.
And personal branding photography is the secret ingredient that can help bring that story to life.
Think of personal branding photography as the trusty sidekick to your business story. It helps to add depth, personality, and a human touch to your brand.
And let’s be honest, people are more likely to remember a business with a face than just a logo and some generic stock photos.
Tell your business story
Here’s how personal branding photography can help create a compelling business story and connect with potential clients and customers:
Showcase Your Unique Selling Point
Personal branding photos allow you to showcase what sets your business apart from the competition. Whether it’s your personality, your team, or your unique approach, these photos can help highlight what makes you stand out in the crowded marketplace.
Build Trust
People do business with people they trust. Personal branding photos help to humanise your business and make it easier for potential clients and customers to connect with you on a personal level. This, in turn, helps to build trust and establish a stronger relationship.
Create Emotional Connection
A good photo can evoke emotions and create a strong connection with your audience. By using personal branding photos that reflect your personality and brand image, you can create an emotional connection with potential clients and customers and make them feel more invested in your business.
Tell Your Story
Personal branding photos are a powerful tool for telling your business story. Whether it’s showcasing your team, your products, or your process, these photos help to bring your story to life and make it more memorable for your audience.
What types of photos could you use?
The kind of brand photos that tell your business story will depend on the unique story of your business and what you want to communicate. Here are some types of brand photos that can be used to tell your business story:
Lifestyle
These photos capture you and your team in action, showing what your business does and how you do it. They help to bring your brand to life and give potential clients and customers a behind-the-scenes look at your business.
Product
These photos showcase your products in use and help to give potential customers an idea of what they can expect from your business. They can also be used to highlight features, benefits, and the quality of your products.
Team
These brand lifestyle photos showcase the faces behind the business and help to build trust with your audience. They can include individual portraits, team photos, and photos of team members in action.
Environmental
These photos capture the environment in which your business operates and help to give potential clients and customers a feel for your brand. They can include photos of your office, workspace, or products in a real-world setting.
Basically brand lifestyle photos are more than just a pretty picture. It plays a crucial role in creating a compelling business story and connecting with potential clients and customers. By showcasing your unique selling point, building trust, creating emotional connection, and telling your story, personal branding photos can help take your business to the next level.
So, why settle for generic stock photos when you can have photos that truly reflect your business and make a lasting impression? Book your personal branding photoshoot today and take a look at some of my recent work on instagram.
And when you’re ready, here are three ways that I can help you:
1) Visit my blog for tips on VISIBILITY.
Every week I discuss strategies to improve your visibility, get over your fear of visibility and my latest shoots. Read here
2) Plan a bespoke photoshoot.
We can plan a shoot based on what you actually need (read more) or you could join me at a Branding Day.
3) Join ‘Visibility School’.
Visibility school is a membership group where you get 12 months of photoshoots, a fab little Facebook group and lots of bonus content too (new for 2023 members) . Read
