How to Create a Personal Brand That Sells.
So you want to create a personal brand that not only resonates with your ideal client but also sells like hotcakes?
It’s more than just fancy logos and a well-curated Instagram feed; it’s about building a reputation and delivering value.
1. Discover Your Unique Value Proposition (UVP)
What makes you different? That’s your Unique Value Proposition. In a sea of sameness, your UVP is your lifeboat.
How to Craft Your UVP:
- Identify what sets you apart from the competition.
- Align your unique traits with the needs of your target audience.
2. Be Consistent Across All Platforms
Your Personal brand should be instantly recognisable, whether someone stumbles upon your Twitter, LinkedIn, or personal website.
How to Implement Consistency:
- Use the same profile pictures, colours, and tone of voice across all platforms.
- Keep your messaging aligned with your core values and UVP.
3. Develop a Content Strategy
What you share contributes to your personal brand. Be intentional with the content you produce and share.
How to Build a Strategy:
- Choose topics that resonate with your audience but also showcase your expertise.
- Plan your content ahead of time to maintain consistency.
4. Engage, Don’t Just Broadcast
A personal brand isn’t built in a vacuum. Interaction is key. You’re not just a broadcaster; you’re also a community builder.
How to Engage Effectively:
- Respond to comments and messages promptly.
- Ask questions or run polls to encourage interaction.
5. Keep Learning and Adapting
The marketplace is always changing, and your personal brand should evolve too. Keep tabs on industry trends and adapt as necessary.
How to Stay Current:
- Invest in continuous learning—read, take courses, attend workshops.
- Update your branding elements as you grow and evolve.
Creating a personal brand that sells shouldn’t be that difficult, but it does require strategic thinking and a commitment to consistency and authenticity.
Feeling like you’re still a bit overwhelmed? Click to schedule a free consultation with me and we’ll sort out your visual identity.
And when you’re ready, here are three ways that I can help you:
1) Visit my blog for tips on VISIBILITY.
Every week I discuss strategies to improve your visibility, get over your fear of visibility and my latest shoots. Read here
2) Plan a bespoke photoshoot.
We can plan a shoot based on what you actually need (read more) or you could join me at a Branding Day.
3) Join ‘Visibility School’.
Visibility school is a membership group where you get 12 months of photoshoots, a fab little Facebook group and lots of bonus content too (new for 2023 members) . Read
