Does showing your face help you book more clients? Or does the thought of posting photos of yourself can feel a little self indulgent.
Plus, as a society the images of women we tend to see most, are models or movie stars. How can we possibly post photos of ourselves if we’re not perfect?
If we don’t like how we look 100% of the time or if we just feel a little silly? (Like teenage girls who post 36 billion pouting photos of themselves every day…).
However, according to SproutSocial, Instagram posts with faces in them get 38% more likes than those without.
And even more than that, I have proof that Instagram posts with my face in them get better engagement than photos without. And I bet thats the same for you. Go look at your instagram insights now.
So even if that hasn’t convinced you, here are a few reasons you should try it!
How does Showing Your Face Help You Book More Clients
It builds trust.
We’re far more likely to trust someone who we feel like we know. Even if thats just because we’ve seen a photograph of them.
We feel like we know that person a little better. The words that they write as captions, become their words. Even if you haven’t met in person you can imagine them saying the words.
Plus, you get to show that you’re just like everyone else.
With fears & dreams and emotions. You get to be a little vulnerable and connect with people in a way that a faceless business couldn’t possibly do.
Its shows that you’re comfortable with who you are!
If you’re selling a service, perhaps as a coach then I bet when you meet people in person you are confident and comfortable with who you are. You know you can help them and that comes across easily in person.
But when people are thinking about whether to work with you. How do they decide? Sharing photographs of yourself shows the world that you’re confident in who you are.
And…don’t forget confidence is contagious. So when people see that you’re confident and comfortable with who you are, they want to know how you did it. How did you get to be this way, and how can they feel so confident too?
Its helps build brand recognition.
The final piece of the puzzle is obviously getting that all important brand recognition.
If you love female entrepreneurs as much as I do then you’ll notice that the people who do best are very recognisable. Think of Jasmine Star, Marie Forleo or Janet Murray.
They all share images of themselves over and over again. We recognise them and know what they stand for.
And pretty pictures aren’t the answer (a strange thing to say as a photographer perhaps).You don’t need to compete with models or movie stars.
You just need to be recognisable as you.
Hope you’ve enjoyed todays post. If you’d like help with your instagram images just give me a shout.
And when you’re ready, here are three ways that I can help you:
1) Visit my blog for tips on VISIBILITY.
Every week I discuss strategies to improve your visibility, get over your fear of visibility and my latest shoots. Read here
2) Plan a bespoke photoshoot.
We can plan a shoot based on what you actually need (read more) or you could join me at a Branding Day.
3) Join ‘Visibility School’.
Visibility school is a membership group where you get 12 months of photoshoots, a fab little Facebook group and lots of bonus content too (new for 2023 members) . Read
