Why Your Brand Photos Should Tell a Story

Why Your Brand Photos Should Tell a Story

Brand photos aren’t just about looking good (although trust me, you’ll look amazing in mine). They’re about showing people what you do. Not just a smiley headshot or a generic product flat lay, but real, behind-the-scenes moments that tell your brand’s story.

I was chatting to my client Sara recently, and she gets it. When we were planning her shoot, she didn’t just say, “I need some photos.” She came in with a clear idea of what she wanted to show. She thought about her shoot in scenes.

What do I mean by that? Well, instead of a list of random shots, Sara imagined her photos as little windows into her business:

• Mixing up her favourite vitality shot in the kitchen.
• Using her hydrogen machine (yes, it’s a thing – and no, I didn’t know what it was either until she showed me).
• Sitting at her desk, doing the work she does every day.

Sara told me, “I think of it like writing out a scene. I figure out what I’m doing, what props I need, and what it should look like.”

That’s the secret to photos that feel like your brand. It’s not just about standing there smiling—it’s about creating an image that makes people say, “Ohhh, that’s what she does… that’s what I need too!”

When you think in scenes, your photos come to life. It’s no longer just you in front of a camera wondering what to do with your hands – it’s you in action, doing the thing you love, using the tools that make your business tick.

Honestly, it’s the difference between photos that sit on your website gathering dust and photos that make people want to work with you.

So if you’re planning a brand shoot, don’t just think “I need some photos”. Think:

• What’s the scene?
• What’s the story?
• What do I want people to feel when they see this?

And yes, it’s worth bringing props. It’s worth thinking about what you wear. It’s worth spending a bit of time planning, because trust me, when you show up ready, the shoot flows so much more easily. You’re not standing there awkwardly thinking, what do I do now? You’re doing your thing, and I’m there capturing it.

If you want brand photos that tell your story, not just look pretty, drop me a message. Let’s get planning and let’s make sure your photos work as hard for your business as you do.