How this strategic brand shoot led to a magazine feature

How this strategic brand shoot led to a magazine feature (and how you can do it too!)

When Lubna and Vicky, the powerhouse duo behind This is Yorkshire Beauty, got in touch about a brand shoot, they weren’t just looking for a few new headshots.

They were launching something bold — a movement to spotlight beauty professionals across Yorkshire, and challenge outdated narratives in the industry.

Weeks later?

They were featured in Northside Magazine. Full-page spread. Gorgeous layout. And yes, the images came straight from our shoot.

So let’s talk about how that happened (and how it could happen for you too).

The story behind the shoot

Lubna and Vicky were building more than a business. They were building a platform, one that champions community, ethical standards, and visibility in the Yorkshire beauty industry.

They needed imagery that felt editorial but down to earth. Polished without being posed. Warm, confident, and aligned with the values at the heart of their brand.

We shot it all in my studio, using clean backdrops, subtle styling, and space for their personalities to shine. Think: elevated but approachable – perfect for press.

Why the photos got them noticed

Here’s the thing no one tells you about getting featured:
It’s not just about having a good story.
It’s about looking ready to be seen.

Magazines and journalists want:

• Images they can actually use in print
• Photos that reflect who you are and what you stand for
• Visuals that feel intentional and professional

Lubna and Vicky showed up with all of that, so when they pitched their story, the magazine didn’t need to scroll through phone selfies. They had a full suite of powerful, on-brand images ready to go.

Want to get featured too? Here’s what to take away:

1. Start with the vision, not the finished product

You don’t need the perfect logo or fully built website before you book your shoot.
Lubna and Vicky had a strong sense of purpose and knew what they wanted their brand to feel like. That was more than enough.

If you’ve got an idea brewing, a mission to share, or something you’re building – let the photos be part of bringing it to life, not the last-minute add-on.

2. Plan your strategic brand shoot with visibility in mind

We didn’t just shoot for Instagram squares. We planned for full-page spreads, website banners, press releases — all the places your brand might need to show up.

That means we chose clean backdrops, varied crops, and poses that gave them options.
If you’re dreaming of getting featured, launching a podcast, speaking on panels, or just levelling up how people see your business, your shoot should reflect that.

3. You don’t need to be famous, just prepared

People think press is for celebrities or 7-figure founders. But actually? It’s for people who are visible, professional, and positioned as experts.
Having high-quality, story-driven imagery instantly makes you more pitchable. Lubna and Vicky didn’t wait to be discovered, they pitched confidently because their photos backed them up.

4. Your brand photos aren’t just decoration — they’re part of your strategy

This wasn’t just a nice-to-have gallery. These images worked. They opened conversations. Made people stop scrolling. Made editors stop scrolling.

And when a magazine needed a strong visual to run alongside their feature – they already had it.

Ready for your press-worthy photos?

I work with female founders who want their visuals to feel as bold and brilliant as their business.

Whether you’ve got a rebrand brewing, a new offer on the way, or a story worth sharing – let’s create brand photos that get you noticed.

Enquire about your strategic brand shoot now and let’s plan something powerful.