5 PR Myths Stopping Small Business Owners From Being Seen
When you run a small business, it can feel like getting noticed is an uphill battle. You’re juggling everything from sales to customer service, and the thought of trying to get media coverage might seem out of reach. The truth is, public relations (PR) isn’t just for big corporations with glossy campaigns – it’s a powerful tool that small businesses can and should use.
And I talk from experience having worked with lots of small business owners who have had fantastic success getting into their dream publications, attracting new business, speaking opportunities, award wins and more!
Unfortunately, a few common myths often hold owners back. Let’s bust the five biggest ones.
“Journalists don’t want to hear from me.”
Many small business owners assume journalists only care about big brands. In reality, reporters are always on the lookout for fresh voices, local stories, and real expertise. They want to showcase human stories that readers connect with. By positioning yourself as an expert in your field, or by sharing the journey of how your business started, you can offer the unique angle journalists are searching for.
“I don’t have enough experience to be newsworthy.”
It’s easy to think you need decades of experience or a long list of accolades before you can be quoted in the media. Not true. What matters most is relevance. If you can share insights that help people understand a current issue, trend, or challenge, you already have a story worth telling. Remember, lived experience and practical knowledge are just as valuable as formal credentials.
“PR is only for big companies with big budgets.”
This is one of the biggest myths of all. While large organisations may invest heavily in PR agencies, small businesses can achieve great results by being strategic and consistent. A well-written press release, a personalised pitch, or even a thoughtful email to the right journalist can open doors. PR is about relationships, not just resources.
“I need a PR degree to talk to the media.”
Many owners hold back because they think media relations require special training. While PR professionals have useful skills, you don’t need to be one to tell your story. Start simple: follow journalists who write about your industry, comment on their work, and offer helpful input when relevant. Over time, you’ll build confidence and credibility.
“I don’t have anything new to say.”
This myth stops a lot of business owners in their tracks. You may feel like your story isn’t unique or groundbreaking. But here’s the secret: it doesn’t have to be. What matters is your perspective. Your take on an issue, combined with your personal journey and the way you serve your customers, is what makes your story different. The media thrives on diversity of voices, not just novelty.
PR isn’t a luxury – it’s a visibility tool that small businesses can use right now. By breaking free of these myths, you open the door to opportunities that build your reputation, attract new customers, and grow your brand. The next time you wonder if your business is “big enough” for PR, remember this: journalists aren’t looking for size – they’re looking for stories. And you already have one worth telling.
If you’re ready to start your PR journey, get in touch for an in-depth two hour PR workshop or quick fire power hour with Bevic Marketing. Quote Maryanne for a 10% discount on bookings.
About the Author
Vicky Clapham is the founder of Bevic Marketing & PR Services Ltd, a multi-award winning
agency based in Leeds that specialises working with purpose-led businesses.
From one off workshops, to ongoing support as your outsourced marketing team, Bevic
Marketing has a range of services available, with more information available at www.bevic.co.uk or Instagram
