So, are you more visible than you were a year ago?
Or have you been hiding in the shadows, like that sock that always mysteriously vanishes in the wash? 🧦
Don’t worry; I’m not here to judge.
We’ve all been there – caught up in the daily grind, working hard behind the scenes. In fact earlier today someone comments on my feed that it was nice to see more photos of me for a change.
But it’s time to step into the spotlight.
Why? Because your business deserves it, and, let’s face it, you’ve got some competition out there and your lovely face is a very simple way of setting you apart from everyone else.
Now, let’s get down to basics and figure out if you’re more visible today than you were 12 months ago.
And if not, don’t worry I’ve got some tips that will help you.
Step 1: Take a Walk Down Memory Lane (or Your Social Media Feed)
Scroll through your social media accounts and your website.
Is your last post from the ancient era, like when flip phones were all the rage or from that holiday back in 20015 when the stars aligned and your other half managed to get a half decent photo of you?
If so, it’s time to dust off those cobwebs and start sharing updates. You want your customers to know you’re alive and kicking!
Step 2: Ask a Friend (or Your Mum) for an Honest Opinion
You know that friend who always tells it like it is? Ask them to take a look at your online presence and give you an honest critique.
Because maybe it’s time for a change.
And if they giggle at your awkwardly posed selfies, that’s a hint you should consider a professional touch.
Step 3: Polish Your Brand
You wouldn’t show up to a party in joggers and a wrinkled t-shirt, right?
Your brand is your business’s party attire. Make sure it’s fresh, polished, and consistent across all platforms.
Your brand isn’t just your logo or the colours you use, its all the places that people see you. Its the logo, the colours, the social media posts, your website, your photos… you get the point.
We’re looking for consistency… not perfection.
Step 4: Get in Front of the Camera (with Style)
Now, this is where the magic happens – the branding photoshoot!
If you want to take your business to the next level, you need to invest in some killer visuals. Professional photos can capture your personality, and your unique selling points.
Imagine a photo of you confidently showcasing your products, or a series of shots that tell the story of your journey as a business owner.
These images can speak volumes and instantly connect with your audience. They’re like the gooey icing on the cupcake that makes your business look not just delicious but also incredibly tempting.
Step 5: Update Your Online Profiles
Now that you have those fantastic photos, update your online profiles, starting with your website and social media.
Make sure you have high-quality headshots, action shots, and even candid behind-the-scenes snaps.
People love authenticity, and these images will help you connect with your audience on a personal level.
Step 6: Tell Your Story (in Technicolor)
Your brand photoshoot isn’t just about pretty pictures; it’s about conveying your unique story and personality. Share anecdotes, fun facts, and tidbits about your business journey.
A good story can make you relatable and memorable, just like that crazy uncle at family gatherings.
In conclusion, if you’re not more visible than you were a year ago, it’s time to step up your game.
A branding photoshoot can be the game-changer you need to stand out in the crowded marketplace.
So, what are you waiting for? Book that branding photoshoot and watch your business shine brighter!
And when you’re ready, here are three ways that I can help you:
1) Plan a bespoke photoshoot.
We can plan a shoot based on what you actually need (read more) or you could join me at at the next Branding Day on 27th September
2) Join ‘Visibility School’.
Visibility school is a membership group where you get 12 months of photoshoots, a fab little Facebook
3) Visit me on Instagram
It’s where I share my recent shoots and lots of helpful tips (and to be honest it’s mostly where I ramble)
