Today we’re joined by 10x Marketing and they’re going to show us How to establish a Personal Brand on LinkedIn.

Personally I have a love-hate relationship with it.

I struggle to know what to share, and it feel’s difficult to get the tone right when I write.

How to establish a Personal Brand on LinkedIn.

Personal branding is becoming increasingly crucial for business owners in today’s digital age. It allows you to position yourself as an expert in your field and build a base of loyal clients. With the rise of social media, there are many platforms to choose from for personal branding, but one stands out as the best for this purpose: LinkedIn.  

LinkedIn is the world’s largest professional networking site and is the perfect platform for establishing your personal brand. With over 875 million users, it’s the ideal place to highlight your skills, knowledge and achievements and connect with like-minded individuals in your industry.

Consistency on LinkedIn

The most essential element to consider when building a strong personal brand on LinkedIn is consistency. This means creating a fitting message and image across your profile, posts and interactions. Consistency helps to build trust and credibility with your target audience and is crucial for success on the platform. Here are a few things to consider when starting your personal branding strategy:

• Use the same profile and cover photo on your account. Not only does this make it easier for people to recognise you, but it also helps to create a strong visual identity for your personal brand.
• Make a great first impression by having a professional headshot, a detailed summary and a list of your skills and accomplishments on your LinkedIn profile.
• Respond to comments and messages consistently, in a timely manner and with the same tone and language. This helps to create a dependable voice for your personal brand and highlights your expertise, as well as showing the audience that your voice can be trusted. Take a look at Dave Gerhardt on LinkedIn for a great example of keeping your personal branding language the same throughout your posts.

Top tips for your personal branding strategy   

Professional profile set up and ready to go, now’s the time to really get stuck in on LinkedIn. Every time you log into your profile, remember the following top tips (and you’ll grow a trustworthy personal brand in no time).

Share content that gives value

Sharing valuable content on LinkedIn is a great way to establish yourself as an expert in your field. Be sure to share articles, videos, infographics and other types of content, as well as your own. This helps you connect with your target audience and builds trust.

Post consistently

It’s important to set achievable posting goals and stick to them, even if that means posting less frequently. A consistent schedule, such as two posts per week, is favoured by the algorithm.

Engage with your audience

Building a personal brand on LinkedIn is not just about promoting yourself but also connecting with others. Engage with like-minded professionals in your industry by commenting on their posts, sending them messages and joining groups. This will help you build relationships and increase your visibility.

Don’t be afraid

As the ‘social’ in social media will tell you, LinkedIn is all about building relationships, so don’t be afraid to start a discussion! Ask questions in videos and reply with a follow-up video. This keeps your audience coming back for more.  Don’t forget to use your captions and supporting photos to show your personality!

Show off your expertise

Share case studies and testimonials from previous customers. This shows your audience that you’re trustworthy, reliable and that your services are true to how you describe them. They can see that you’re reliable and that your services are true to how you describe them. 

Keywords

Use keywords relevant to your industry in your profile and posts. This will help make your profile more discoverable to potential clients and customers. 

Creating a personal brand on LinkedIn takes time and effort, but it is worth the payoff that can be achieved. By following the tips outlined in this blog, you can establish yourself as an expert in your field, attract new business and stand out from the competition. 

If you’re ready for a personal branding photoshoot, check out THIS blog.

This guest blog has been written by 10X Marketing, who specialises in helping business owners generate high-quality leads through engaging, educational and emotive content.