Here are some of the biggest signs that you might need new brand images.
Repetition
You’ve been using the same images for a few years and even you’re sick of seeing that same old outfit and that same 5 photos that you’ve been using on repeat.
You’ve changed
Maybe your physical appearance has changed?
You could have a new hair colour, wear glasses now, or lost/gained weight. Do people still recognise you from the photos?
Just not happy with them
Perhaps you just never got on with your photos. It can happen to all of us. I remember attending a networking meeting once and getting a few headshots. I hated them.
The man taking them just didn’t get me at all. It happens.
Low-quality images
Poorly lit, blurry, or low-resolution images can detract from your brand’s professional image and damage your credibility.
We all have that friend or relative who’s got a great camera. You hurriedly get some photos, they’ll do when you’re just starting out. But as time goes on you notice the quality isn’t quite there (especially if you’re wanting to use them in PR and publications).
Irrelevant imagery
If your current brand images are not relevant to the products, services, or target audience you now serve, it may be time to create new ones.
Have you been using stock photos, but struggling to find ones that are specific to what you actually do or represent? Part of a Branding photoshoot can be creating stock images just for you.
Lack of personality
If you asked your friends whether the photos are really YOU – what would they say?
If your brand images are overly formal or lack personality, they may not be engaging enough to connect with your audience and communicate your brand’s unique personality.
Changing target audience
Maybe your business is expanding into a new market or demographic? Do you need to update your brand photos to appeal to this new audience.
This can help you connect with new customers and improve your marketing efforts too.
New products or services
If your business has recently added new products or services, it’s important to update your brand photos to reflect these changes. Basically this can help you showcase your new offerings and generate interest from potential customers.
Rebranding
If your business is going through a rebranding process, it’s essential to update your brand photos to reflect your new brand identity. This can help you launch your new brand with a fresh, updated look and create a bit of a buzz too!
If you’re experiencing any of these signs, it could be time to invest in new brand photos to help refresh your image and connect with your target audience in a more meaningful way.
And when you’re ready, here are three ways that I can help you:
1) Visit my blog for tips on VISIBILITY.
Every week I discuss strategies to improve your visibility, get over your fear of visibility and my latest shoots. Read here
2) Plan a bespoke photoshoot.
We can plan a shoot based on what you actually need (read more) or you could join me at a Branding Day.
3) Join ‘Visibility School’.
Visibility school is a membership group where you get 12 months of photoshoots, a fab little Facebook group and lots of bonus content too (new for 2023 members) . Read
