Today on the blog I’m joined by Caroline Joynson of Cheerleader Pr, to explain 9 reasons why you need a Media Bio…
Media biographies.
They’re flavour of the month right now (and something I get asked about a LOT!).
But what are they? And how can they help your business?
Well – they can help massively with putting yourself out there, to get more eyes on your brand.
Especially if you have a personal brand. And you want to go out there & tell your story or share your expertise on other people’s platforms, to grow your audience.
In a nutshell, a media bio is a summary of you and your business – a one-page summary of you, your story, your expertise and your contact details.
It’s a ‘calling card’ that you can use to pitch for a variety of opportunities, including showcasing yourself as a potential guest or contributor for different types of media.
Here are 9 reasons you need a media bio:
Structure
It gives you the impetus and the structure to present yourself, your story and expertise, along with an image of you on one document (preferably on one page).
Portfolio
It acts as a CV and portfolio in one – you can have it designed professionally (or use Canva) and display it on your website.
Highlights
It reminds you how brilliant you are! The highlights of what you’ve achieved will be on one document, great to look at on those days when you’re not feeling amazing.
Inspiration
It will inspire ideas for articles and topics you can talk about in your own content, and when pitching for opportunities on other people’s channels.
Essential
It’s an essential part of your pitch for speaking opportunities and podcast and video interviews.
Content
When pitching for media opportunities it will provide the best content about you to use in your pitch – you will tailor the pitch for each media contact, but the ‘about me’ paragraph from your bio will be invaluable every time.
Quick Response
It helps you to turn around pitches confidently and quickly as everything you need is in one place.
Master Template
It’s a master template for you to use as an inspiration for your pitching and your ideas – it will remind you to keep on pitching.
Credibility
Having a well-designed media bio adds to your credibility and makes you look professional.
Thanks Caroline for some great advice. And obviously while you’re sorting out your Bio, don’t forget you’re going to need some professional photos to accompany it!
